People who move with intensity…
…know how to be cohesive and flexible.
Nothing of what we do (yes, not even the events we participate in) would make sense if we didn’t
experience it with energy, like a true “emotional push”… that “perpetual motion” that we love to call INTENSITY.
With this term we do not only identify the energy or strength of a group (understood in the broadest of meanings) but we make explicit and define a concept that embraces dedication, focus and determination in pursuing challenging objectives. In an increasingly competitive market, intensity represents a real competitive advantage (as well as being a distinctive element) for organizations that want to grow, innovate and have an impact.
(dedication, focus, determination… simply “take care in taking care”)
Intensity manifests itself in an organization’s ability to work with a clear objective, maintaining high concentration and motivation to achieve high-level results. It’s not just about “working hard” but about “working well” and with a very specific focus.
“Intensity is a mental state that pushes you to always give your best, both on an individual and collective level”.
Intensity is the result of various factors that “work together, at multiple levels, touching all layers of the Organization”:
- Clarity of objectives: without a precise vision, intensity risks becoming a waste of energy. Each activity must be linked to a defined strategic objective;
- Resilience and adaptability: intensity is never rigidity. Successful companies know how to be intense, but also flexible, adapting quickly to market changes;
- Inspirational Leadership: Intense leaders inspire their teams by example, showing passion and determination to achieve results;
- Flawless Execution: Intensity is expressed not only in plans but in their implementation. The ability to move from idea to action is crucial.
Why is intensity a real competitive advantage?
- Accelerates the achievement of objectives: an intense approach reduces downtime and inefficiencies/defections, leading to faster realization of packaging projects. flexible;
- It inspires a culture of excellence, going deep when intensity is shared, acted upon and practiced, it becomes part of the Company DNA, motivating each employee to give their best;
- Improves competitiveness: the companies that operate with greater intensity are often those that manage to innovate faster and respond better to customer needs;
- Increases resilience in difficult times: in times of crisis, intensity allows you to maintain focus and face challenges with determination.
How do we cultivate intensity in the Company?
- Continuous training: investing in skills development helps employees maintain high motivation and focus;
- Effective communication: a continuous flow of information between the different departments promotes cohesion and alignment towards common objectives;
- Enhancement of results: recognizing and rewarding successes fuels enthusiasm and the desire to improve, develops talent (sometimes even unexpressed) and strengthens the individual’s awareness;
- Constant monitoring: regularly evaluating progress helps to maintain the right direction, avoiding dispersions (of value and focus).
If on other it is important to balance it with moments of pause and reflection: in this way, companies can create a context/environment in which energy can be managed, channeled but, above all, supported over time.
Intensity is that “magic word”, made up of many small daily gestures, which allows you to transform ideas into actions and actions into results and, like any “powerful” resource, it must be managed with care by balancing passion, focus and sustainability .
In a market where only the most determined survive, cultivating intensity can make the difference between a company that “follows” and a company that leads.
