We needed a more defined image and a “simpler and more direct” communication.

We sought (and found) balance and steadiness in colors, shapes and design. It was not a “painless” phase… in fact, it totally challenged and questioned us, probing and soliciting the Company at any level, with the aim of “touching minds and hearts” by causing a reaction.

And so, today, we finally “come out into the open” and proudly introduce our company rebranding, a bold and significant step in our history.

If your name is, you exist.
The historical naming of our Company was already comprehensive and evocative.
We needed to make our vocation explicit while maintaining a tone in line with our Company, maintaining a pronunciation (a phonetics) that was clean, understandable and did not take away the importance and focus of the “AllFlex” basic matrix.
So the wording HCP appeared at the end of our web domain name, to simply show what we have always done and in which industry, simply “HealthCare Packaging”.

Our origins, the real drive.
We needed “the word,” a (simple and direct) message capable of motivating the whole organization and spreading a culture made up of small daily gestures; our nature explains our “why”: ” HealthCare Packaging Manufacturer “. We take up the evolution of the naming and we define it by introducing the essential element for our Company: people (in our case we call them “manufacturers”).

Much more than people but “artisans and producers”, professionals in the sector with specific skills and high standards of preparation and knowledge which, every day, determining the recognizability of our product and the positioning of our company on the market, breaking down any “ barrier” between technology and avant-garde, introducing a new corporate “imprinting” made of spirit of initiative and “ferment”: the 3 “layers” of the old logotype are replaced by “3 arrows tails”, of 3 different colors, which “point” towards the right, exemplifying the concept of movement, of “looking towards the future” and explaining the 3 key factors of our identity: approachable, reliable and flexible. The new Payoff, compared to the previous one, “occupies all the space, embracing the company in its entirety”: it is only “aesthetic taste” but a deliberate choice to underline the total cohesion between intentions-objectives – people.

Much more than people but “artisans and manufacturers,” professionals in the field with specific skills and high standards of competence and knowledge that, every day, determine the recognizability of our product and the positioning of our Company in the market, breaking down any “barrier” between technology and avant-garde, introducing a new company “imprinting” made of initiative and “ferment”: the 3 “layers” of the old logotype are replaced by “3 arrows with tails,” of 3 different colors, “pointing” to the right, illustrating the concept of movement , of “looking toward the future” and making explicit the 3 key factors of our identity: approachable, dependable and flexible. The new PayOff, compared to the previous one, ” takes up the whole space by embracing the Company in its entirety “: it is not just “aesthetic taste” but a deliberate choice to emphasize the total cohesion among intentions, targets and people.

A new visual identity
The rebranding went far beyond a simple change of the logotype and/or color palette.
It was a journey, a deep reflection on our roots, ambitions and future goals. The new graphic sign embodies the very essence of what we have become and the direction toward which we are heading:

• “A clear visual impact”
  A bold font, which is “sharper and more defined” than the previous one;
• “Open up to the space, don’t just occupy it, enhance it”
  Horizontal layout of the logotype
• “Close ranks!”
  Reduction of the spacing between the letters that make up the naming. A graphic sign that withstands reductions without losing consistency.

We are a symbol of innovation, growth, steadiness and commitment to providing our customers with increasingly effective, timely and cutting-edge solutions.

Reflect (and anticipate) internal and external changes.
The market is constantly evolving and we are with it. The rebranding of AllFlex is a reflection of the changes in the market, the new challenges we face every day and the opportunities we try to take. It is a sign of our adaptability and our determination to keep up with the times, anticipating the needs of our Customers, offering them ever greater value and quality certified in line with market standards.

A solution of continuity and a symbol of innovation.
Despite change, one thing remains constant: our commitment to excellence and to personal care. The rebranding is a proof of our constant search for innovation. We are proud of our roots and our history, but we are also ready to embrace the future with courage and determination.

An invitation to “be part of the journey”.
Sharing the story and excitement of our rebranding is a different way to make you a part of this exciting journey: together we can overcome challenges, seize opportunities and build an “interesting” and “challenging” future for all.

It begins, thus, a new chapter in our history. We are excited about what the future holds and we look forward to sharing this journey with you.

Thank you for your constant support and unconditional trust.
We will know how to deserve it… every day. That’s a promise.